Hard Rock Digital partners with Navajo tribe for sportsbook app launch in Arizona

Navajo Nation Games Corporation (NNGE) and Hard Rock Digital Hard Rock International and Seminole iGaming and Sports Betting Producer Teamed up to launch Hard Rock Sportsbook mobile app in ArizonaThe parties announced on Thursday.

Brian Parrish, interim CEO of NNGE . said:. “The Hard Rock Sportsbook mobile sports betting platform and our physical operations will offer a wide range of bets, marketing promotions and mass marketing offerings that will be unique to the Navajo and Hard Rock brands.”

NNGE is a wholly owned entity of the Navajo Nation, the largest federally recognized Native American nation in the United States., with a registered membership of approximately 401,000 and Trust lands totaling 27,000 square miles. The gaming company operates five gaming and hospitality facilities across Arizona and New Mexico.

The gaming entity employs about 1,200 workers. The first venue to open under NNGE was Fire Rock Navajo Casino near Gallup, New Mexico, in November 2008. Within five years, three additional properties had been added, as well as a travel arena: Flowing Water Navajo Casino (October 2010), Northern Casino Edge Navajo (January 2012), Twin Arrows Navajo Casino Resort in Arizona (May 2013), Navajo Blue Travel Plaza (September 2020).

“NNGE has demonstrated its ability to create new jobs, develop innovative and high-quality facilities and products, as well as build the utility infrastructure that also supports businesses and other residential areas in the Navajo Nation,” Quincy Nattai, Chairman of NNGE. “The combination of efforts with Hard Rock Digital fits well with our strategic plan and additions to our existing offerings,” said Chairman Nattai.

Launched in 2020 as an exclusive iGaming and seminole sports betting brand, Hard Rock Digital already serves bettors in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and Hard Rock Sportsbook Iowa apps, respectively.. The deal expands the product to a third state, after failed plans to launch in Florida.

“We are pleased to partner with NNGE to provide Arizona sports bettors with a fun and engaging gaming experience through the Hard Rock Sportsbook mobile app,” Marlon Goldstein, CEO and CEO of Hard Rock Digital. “The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we are excited to bring these experiences to Arizonans digitally through unparalleled mobile sports betting.”

Last year, in December, the Seminole tribe was forced to halt operations of the Hard Rock Sports Book in Florida. After a ruling the extended agreement that allowed sports betting in the country was deemed illegal.

The agreement gave the tribe sole control of this form of betting for the next thirty years and was signed by Governor Ron DeSantis.. This soon led to controversy as state bettors were allowed to place online bets anywhere within Florida as long as those bets were processed through computer servers on tribal property.

On November 22, a judge ruled that the agreement was illegal, arguing that it violated the federal Indian gambling law. US District Judge Dabney Friedrich called it a “fantasy,” arguing that treating bets on tribal property does not equal betting on tribal lands.

Earlier this month, it was revealed that the US federal government intends to appeal a federal court decision that struck down the agreement. Meanwhile, the Seminole Tribe of Florida has already filed its own appeal with the US Court of Appeals for the District of Columbia Circuit.

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