Caesars partners with New York Racing Association for sports betting

Amid the newly launched mobile sports betting market in New York, Caesars Entertainment‘s sports betting division Caesars Sportsbook has reached a partnership agreement with the New York Racing Association, the gaming giant announced on Thursday. The deal establishes Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.

addition, Caesars Sportsbook is set to partner with online betting platform NYRA Bets to offer its customers sports betting promos and offers both across the state and on-site at Belmont Park and Saratoga Race Course, as well as access to VIP hospitality assets for Caesars Sportsbook bettors.

These assets will be delivered through the Caesars Sportsbook app’s integration with the company’s loyalty program, Caesars Rewards, and include premium seating at Saratoga Race Course, described by a press release as “the premier summer racing meet in the world.”

“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport,” said Eric Hession, Co-President of Caesars Digital. “We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing.”

Originally launched in 2019, the Turf Triple is a series of races contested at Belmont Park and Saratoga Race Course, each with a purse of $1 million and designed to showcase “the best 3-year-old turf runners in the world,” according to a press statement.

Beginning this spring, the Caesars Turf Triple will consist of the Grade 1, $1 million Caesars Belmont Derby; the Grade 1, $1 million Caesars Saratoga Derby and the $1 million Caesars Jockey Club Derby.

“Caesars has been a household name in the gaming and entertainment industry for decades,” said Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets. “NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future.”

The partnership is set to support Caesars Sportsbook’s New York mobile launch, which took place earlier this month. The brand was among the first operators to go live in the Empire State on January 8, and “benefitted from its relationship with NYRA Bets to reach its online horse racing audience.”

“Beyond the Caesars Turf Triple, Caesars Sportsbook will be a familiar brand on-site at Belmont Park and Saratoga Race Course throughout the spring, summer and fall while offering racing fans a variety of marketing activations and promotions,” explains a news release.

Since launch, Caesars has moved quickly to sign partnerships in New York in an effort to further secure its presence within the new market. This includes a multi-year partnership with NFL’s Buffalo Bills to make Caesars Sportsbook an Official Mobile Sports Betting Partner, unveiled last week.

Additionally, the company has been able to its presence within the US by launching in Louisiana’s new only sports betting market, which went live last Friday. Retail sports betting has been up since October 31, which Caesars provides through a Caesars Sportsbook lounge within Harrah’s New Orleans Casino.

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