Bally Sports and BetMGM team up for new sports betting weekday show

Bali Sports Launches a new sports betting offering in collaboration with BetMGM titled “Live on the Line, Powered by BetMGM,” The Sinclair Broadcast Group division announced on Thursday. The 60-minute show will be broadcast on weekdays across 19 brands of Bally Sports’ Regional Sports Network (RSN) and the Bally Sports Stadium app..

The show is the network’s first sports betting program and will air weekdays at 12:00 PM ET. Live on the Line Powered by BetMGM It will provide up-to-date information for the “hardcore betting audience” while also providing “unique and interesting fun content” for regular fans., according to a press release.

“Live on the Line, Powered by BetMGM” appeared this week, and Highlights national sports betting events with regional appeal, by providing expert picks while looking forward to the daily matchesBally Sports describes the product.

“This marks an important step for the company as we pool resources across our sports portfolio to launch the first RSN-wide sports betting program,” said Steve Rosenberg, President of Bally Sports. “Our collaboration with BetMGM also builds on our programming strategy to deliver fresh, informative and entertaining content to fans that aims to drive interest around live game broadcasts.”

Stadium, Sinclair’s 24/7 multi-platform sports network, produces the hour-long show in coordination with Bally Sports from the studio in Chicago. BetMGM’s custom graphics, selected integrations and interactive elements serve as “visual cornerstones” of the weekday programme, explains Bally Sports.

“We have found a great partner at Bally Sports, and we are confident that Live on the Line will be one of the leading offerings in sports betting,” Matt Prevost, Chief Revenue Officer at BetMGM said of the partnership.

Hosted by Brad Evans, Danny Kloppinger and Cameron Smith, the show features BetMGM celebrities, athlete brand ambassadors, odds experts, and guest RSN analysts.And more, as stated in a press release.

Evans is a fictional sports and betting personality who first appeared on Yahoo! Sports before joining Bally Sports as a full-time contributor. It also hosts a daily live fantasy and gambling radio show called Fade the Noise on SiriusXM Fantasy Sports Radio.

Former college basketball player Bally Sports described Kloppinger as a “dynamic talent” both in the studio and on the live event venue. She previously hosted the daily betting and fantasy show More Ways to Win, and is currently a studio and tournament host for the Tennis Channel.

Smith is a three-time Emmy-nominated sports reporter and personality with over a decade of experience in sports broadcasting and reporting. He currently hosts Inside the Association Stadium with Shams Charania, and has worked for the Big Ten Network, Comcast Sports, and MSG before joining the stadium.

Bally Sports Regional Networks launched in March of last year, with the sale of brand naming rights to the casino operator Bally’s Corporation.. The networks were formerly known as Fox Sports Networks and have been operated by the News Corporation for the duration of its existence.

at the same time, BetMGM provided an update to its 2022 forecast earlier this month. The brand now expects to generate more than $1.3 billion in net operating revenue from a previous forecast of $1 billion, after the American expansion and a successful launch in New York.

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